If you're wondering what's the hottest next thing to come from online media, the answer is... - just about everything!

New opportunities abound in emerging areas such as viral, gaming, mobile & social marketing as well as established avenues like display, email, paid and video search.  We can't seem to get enough of interactive media.  The average Canadian spends hours each day online.  More people are playing games, watching videos, and browsing the web (now on their mobile handsets) then ever before.

Savvy marketers know that online must be part of their media mix to connect with key targets in innovative and relevant ways.  The challenge is all about creatively and strategically investing where it really counts...having fun and exceeding expectations.

How does one know what percentage of the media mix to devote to online?  Which of the many online options will provide the best return on investment?  Picante will help you wade through this hot and everchanging medium.

Picante Advertising is  consistantly investing in Kathryne's ongoing media training particularly in online.  She regularly attends conferences and courses put on by the Interactive Advertising Bureau of Canada.  Topics range from the newest measurement tools to case studies by national brands.  Emerging platforms are presented as well as new opportunities which synergistically mesh with traditional media.  Presenters have included Sympatico MSN, Yahoo Canada, AOL, Canoe.ca, and Canada.com.  The most recent course she attended in Toronto was called "Online Video in Canada" where she learned to watch for new trends in mobile video and video in email.

She is currently working on a formula which will bridge the gap between broadcast GRPs (Gross Rating Points) and online CPM (Cost per Thousand) models, enabling Picante clients to compare efficiencies of the two competing yet converging mediums.