Picante Advertising - "Fresh Ideas With a Kick!"

		Take a moment. And imagine a brand. Shampoo, laundry detergent, or how about a men's shaver? Some names will spring to your mind. That recall is based on repetition of perhaps years of brand advertising and awareness building and likely millions of dollars of investment. Yet, I challenge you to recall specific messages contained in the communication about those brands. They might say they have a New & Improved formula. Or that they'll shave you "closer than you ever thought possible. But, isn't that what they ALL say? I'll admit ... we're usually tasked to develop powerful and effective communication messages that do the job within tight timelines and with modest budgets.
	And, we love it! Because we believe that advertising is an investment which, when planned and executed correctly, can provide a powerful return on investment. But in order to achieve that R.O.I. it must be carefully and objectively thought out. Sure, YOU know you have the best thingamajig. You know it slices and dices better or tastes better or is of higher quality. But. It's not enough to merely say so. Consumers are bombarded every day with thousands upon thousands of sales messages. When you're spending good money on your marketing and advertising you want it to break through the clutter. Be noticed. Be compelling. Be meaningful. Be seen a sufficient number of times to be remembered. And work! We attack each and every communication project at Picante as our own. We do our best to get inside the mind's of the consumer, ferret out the key messages...you know, the ones that actually matter to THEM. What's the unique, significant differential between your product and the ones with whom you're competing. It's not about saying something and having them believe it. You need to CONNECT to the emotional response node in their brain. Make them cry, make them laugh, make them CARE. Most people who visit the Picante Advertising website won't have millions of $$$ to spread around. They'll simply want professional advice they can count on, a media plan that's thoughtfully written, after having sorted through the myriad of information and choices out there in both online and traditional media. Creative that is arresting and simple and effective. They'll be looking for a marketing and advertising partner who understands the pressure they are under to deliver results; a partner who sincerely cares and who has an enthusiasm for the business of advertising and a commitment to their success.