A CASE STUDY OF A SIMPLE SOLUTION

Grant Park Shopping Centre

This community mall was looking for a way to generate traffic in the important Spring shopping season. They chose to hilight environmentally-friendly changes going on in the mall and develop a promotion around that theme.

Amanda developed an eyecatching outdoor campaign and carried the design through in a direct mail advertising a contest in which the prize was an Energy Star Clothes washer and dryer set.

Results: An 11% traffic increase year over year and a filled-to-bursting entry box.